MLS is Back

For the launch of the 2026 MLS season, LAFC owner and Lakers legend Magic Johnson handled invites. Starring Son Heung-Min, Matt Freese, Diego Luna, Joseph Paintsil, and Celine Dept.

Co-signed by Magic & Son

and all of Son’s fans

Two weeks later, we were #1 on MLS’s YouTube Channel

113M+ video views across channels

Then, we did a different kind of ball drop in Times Square

And took Son’s headers over to Penn Station

Credits:

Agency: Ogilvy USA
Client: Major League Soccer
Production: RESET, Abandoned (Editorial) 1920 (Post) Sonic Union (Mix)
CD Writer: Jesse Custodio
CD Art Director: MyTran Dang
ECD: Wes Phelan
CCO: Samira Ansari