Google Black-owned Friday
Support for Black-owned businesses spikes during 3 moments every year -- Black history month, Juneteenth, and Black Friday. This year, Google wanted to motivate people to search, shop and support beyond these moments-- because every day, we all have a choice to buy Black.
We partnered with Ludacris, Flo Milli, 80+ Black-owned businesses, pro hoopers, YouTubers, illustrators, and more to create an original track and an interactive music video where over 100+ products are shoppable.
Non-interactive version
The choose your own adventure style video is gone but not forgotten, instead watch the non-interactive music video version of the idea here.
Awards:
The Clios - 1 x GoldThe Clios - 2 x SilverThe Clios - 1 x BronzeThe Clios - 2 x ShortlistsThe Webby Awards - 2 x Webby WinnerThe Webby Awards - 2 x Webby People's Voice WinnerThe Webby Awards - 3 x ShortlistsThe One Show - 2 x GoldThe One Show - 2 x SilverThe One Show - 1 x BronzeThe One Show - 15 x ShortlistsCannes - 1 x Bronze LionCannes - 1 x Shortlist