Thanks world, we’ll take it from here.
With the 2026 World Cup coming to a close, Major League Soccer launched their biggest campaign ever to capitalize on the soccer fever and invite the world to kick it for the restart of the MLS season.
And then we took our message out into to the world
With OOH takeovers in Times Square, Penn Station, and across Los Angeles
And when Times Square became the largest Argentinian viewing party during the semifinals, our billboard was front and center.
Credits:
Agency: Ogilvy USA
Client: Major League Soccer
Director: Romain Chassaing
Production: RESET, Abandon (Editorial) 1920 (Post) Sonic Union (Mix)
CD Writer: Jesse Custodio
CD Art Director: MyTran Dang
ECD: Wes Phelan
CCO: Samira Ansari
Special shout outs to Manny Roblero, Anthony Curti, Jared Lowenthal & Max Campbell.